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Dear Terry
Brand Envy
It's The Little Things
Colour Schemes: How Colours Make Us Buy
SHAME: The Secret Tool of Marketing
How do I listen to more episodes online?
Accidental Brands
When Brands Houdini
L.G.B.T. Advertising: Chasing The Pink Dollar
Handcuffed By Brand Image
The Marketing Genius of Steve Jobs - Part Two
The Marketing Genius of Steve Jobs - Part 1
Charlie Bit My Ad: When Ads Perform Too Well
Marketing In A Crisis
Books, Books, Books
When Brands Apologise: Sorry Seems To Be The Smartest Word
Hyper-Targeting
Tales of Customer Service
Getting Personal in the Classified Ads
Movie Marketing
Radio Is Dead. Long Live Radio.
Great Brands Built Without Advertising
Sex In Advertising
Striking Images: Matchbook Advertising
Big Chill Marketing
Mascots
A Prize In Every Box: Premiums, Toys and Box-Tops
Selling Danger
Ambush Marketing
Brand Envy 2014
Real Time Advertising
This I Know
Voices of Influence
Nothing In Common: How Hollywood Portrays Ad People.
Trust In Advertising
Men Are From Sears: Women Are From Bloomingdale’s
Famous Marketing Blunders
Billion Dollar Brands
Loss Leaders: How Companies Profit By Losing Money.
Game Shows As Marketing
Buy Less: How Some Companies Profit By Asking You To Buy Less
Timing Is Everything
Look What They've Done To My Song, Ma
Terry's Bookshelf
Hyper-Targeting: How Brands Track You Online.
Satisfaction Guaranteed
The Marketing of Rock 'N Roll - Part One
Nobody's Dead Anymore: Marketing Deceased Celebrities
Marketing Stunts
Coming Soon - The Art Of The Movie Trailer
When Brands Mock Other Brands
Selling Yourself: The Art of Personal Branding
Selling Death
Marketing The Olympics
Looking Out For Number One
Dear Terry 2014
The Marketing of Rock 'N Roll Part Two
A New BRIC In The Wall.
Tourism Marketing
When Founders Are The Face of The Company
Have It Your Way: How Mass Customization Is Changing Marketing
21st Century Brands
Sunny With a Chance of Mousetraps: How Weather Affects Marketing
Nudge: How Invisible Pushes Influence Our Decisions
Strange Brands
Looking Out For #1
The Psychology of Price
Cause Marketing
This Much I Know
How Marketing Created Rituals
Bookmarks
Elevator Pitches
Viral Videos
Selling Ugly
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Marketing Hit Songs
Controversy Advertising
Game Shows As Marketing 2014
Selling The Moon - Part II
Advertising Alumni
Selling The Moon - Part I
Show Me The Money: The World of Product Placement
Famous Advertising Lawsuits
For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees
Sunny With A Chance of Mouse Traps: How Weather Affects Marketing
Promise Less, Profit More
Giftvertising
The Marketing Innovations Episode
Even In The Dark: How Packaging Persuades You To Buy
Geography As Branding
Words Invented By Marketers
Zombie Brands
Sue Me, Sue You Blues: Famous Advertising Lawsuits
Selling The Moon - Part II: An Encore Presentation
The Sharing Economy
Brand Envy 2015
Small Move, Big Gain
Limited Edition Brands
Nudge: The Persuasive Power of Whispers
When Marketers Lie
Commercial Parodies
The Internet of (Marketing) Things
Strange Bedfellows: Advertising & Porn
Selling The Moon - Part I: An Encore Presentation
Movie Merchandising
Elevator Pitches: An Encore Presentation
Brand Envy 2015: An Encore Presentation
A Sneak Peek at the Under The Influence 2014 Season
Strange Bedfellows: Advertising & Porn, Part II
Liar For Hire: And Other Strange Service Companies
Ask Terry
Persuasive Perks: The World of Loyalty Programs
The New Season of Under the Influence Starts Tomorrow
Ask Terry 2015
Live and Let Buy: Where You Live Dictates What You Purchase
Brand Envy 2016
Bookmarks 2016
Radio Still Makes Waves
The Sharing Economy: An Encore Presentation
Lead Balloons: When Negative Brand Names Work
The Elephant In The Room: Humane Marketing vs. Profit
Summer Series: How Marketing Created Rituals
Bouncing Back: How Marketers Survive Debacles
Achilles Heel Advertising: Repositioning The Competition
Controversy Advertising: An Encore Presentation
Summer Series: Business As Unusual: The World of Business-To-Business Advertising
World's Oldest Brands
Summer Series: Small Move, Big Gain
Summer Series: Movie Merchandising
Welcome to Under the Influence.
Business As Unusual: The World of B2B Advertising
Geography As Branding: An Encore Presentation
Passport Revoked: When Brands Fail Internationally
Summer Series: Liar For Hire: And Other Strange Service Companies
When Madison Avenue Met Broadway: The World of Industrial Musicals
Summer Series: Strange Bedfellows: Advertising & Porn, Part II
Tourism Marketing: An Encore Presentation
Sneak Peek at Under The Influence 2014 Season
The Crazy World of Trademarks
Grab Your Wallet: When Brands Go Political
The Frankenstein Factor: Inventors Who Regret Their Inventions
Brands In Cars Getting Coffee: Sponsorship Marketing
The Odd Couple: Unlikely Marketing Collaborations
Under The Influence 2016 Season Preview
Judgment Day: Super Bowl Advertising
What A Difference A Difference Makes: Standing Out In The Marketplace
Summer Series: When Madison Avenue Met Broadway: The World of Industrial Musicals
Summer Series: Strange Bedfellows: Advertising & Porn
Summer Series: Bookmarks 2016
Summer Series: Brand Envy 2016
The Most Interesting Adman in the World: The Story of Albert Lasker
Guys and Dolls: Gender Marketing, Part II
Guys and Dolls: Gender Marketing
Now Splinter Free: How Marketing Broke Taboos
Selling The Dream: Real Estate Advertising
The Lean Mean Money Machine: How Marketing Affects Sports
Brand Envy: #CANADA150
When Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Presentation)
The Crazy World of Trademarks (An Encore Presentation)
Bookmarks 2017
The Wizarding World of Influencer Marketing
Unforeseen Circumstances: How Companies Are Affected by Chance
How Packaging Persuades
Small Move, Big Gain: An Encore Presentation
S7E16 - Brand Envy 2018
S7E17 - Bookmarks 2018
Cannes Creative Advertising Be Effective?
S10E01 - The Times They Are A-Changin': Brands Crushed By Zeitgeist
S1E03 (Archive) - Voices of Influence
Ask Terry 2017
S8E03 - A Matter of Time: The History of Commercial Lengths
S2E20 (Archive) - Real Time Advertising
S8E08 - Putting The Woo In Hollywood: Marketing The Movies
S7E12 - Famous Jingles
S7E13 - Famous Jingles, Part Two
S7E9 - Celebrities: Living To Tell The Tales
Summer Series - Unforeseen Circumstances: How Companies Are Affected by Chance
Summer Series - What A Difference A Difference Makes: Standing Out In The Marketplace
Commercial Parodies! An Encore Presentation
Join us for first ever Live Podcast
S10E03 - You're Soaking In It: Female Brand Icons
S10E02 - Switch-Pitchers: When Spokespeople Change Brands
S1E02 (Archive) - Men Are From Sears, Women Are From Bloomingdale's
S8E02 - Wacky Ad Spaces
S8E11 - Air Quality: Rule-Breaking Radio Advertising
S8E04 - Vending Machines: Coin-Operated Marketing
S2E19 (Archive) - Nothing In Common: How Hollywood Portrays Ad People
S7E10 - Worthless To Priceless
S9E25 - You Must Remember This: The Mandela Effect
S2E10 (Archive) - Billion Dollar Brands
S2E12 (Archive) - Selling Danger
S8E06 - The Pompatus of Skippy: Brand Names In Songs
S2E21 (Archive) - Nobody's Dead Anymore: Marketing Deceased Celebrities
S7E18 - Lemonade: Marketing A Negative
S7E25 - Ask Terry 2018
S9E20 - Setting The Table: Best Opening Stories
S2E05 (Archive) - Buy Less: How Some Companies Profit By Asking You to Spend Less
S2E09 (Archive) - Marketing Stunts
S8E25 - Ask Terry 2019
S1E09 (Archive) - Movie Marketing
S1E05 (Archive) - Getting Personal in the Classified Ads
S1E01 (Archive) - A New BRIC In The Wall
S5E02 (Archive) - Promise Less, Profit More
S4E14 (Archive) - Limited Edition Brands
S5E01 (Archive) - How Marketing Created Rituals
S1E11 (Archive) - Accidental Brands
S1E06 (Archive) - Big Chill Marketing
S4E25 (Archive) - Ask Terry 2015
S8E09 - Unwitting Endorsers
S7E24 - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide
S2E16 (Archive) - Loss Leaders: How Companies Profit By Losing Money
S7E20 - Avon Calling: Door-To-Door Marketing
S7E21 - Marching Orders: Household Products Invented by the Military
S8E01 - Jumping The Shark: Spokesperson Disasters
SS18E9 - Viral Videos
S7E15 - Hey Vern! When Ads Go Hollywood
S7E11 - Brands Are People, Too: Products Named After Inventors
S7E8 - Kentucky Fried Brand Myths
Sharing Economy
S2E08 (Archive) - Coming Soon: The Art of the Movie Trailer
S10E04 - Escape Or Die Frying: The Art Of The Movie Poster
S3E01 (Archive) - Looking Out For Number One
S9E11 - For Better or For Worse: Wedding Marketing
SS18E2 - The Psychology of Price
S1E10A - Marketing In A Crisis
S2E02A - A Prize In Every Box: Box-Tops, Toys and Free Prizes
SS18E1 - Elevator Pitches
S7E14 - It's The Little Things: An Encore Broadcast
Summer Series - Guys and Dolls: Gender Marketing
Colour Schemes: How Colours Make You Buy
S4E21 (Archive) - Bookmarks 2015
S8E15 - Little Big Towns: Roadside Attractions As Marketing
S8E17 - Best Product In A Leading Role: Celebrity CEOs
S9E08 - The Name Game: Brand Names In Different Countries
S8E22 - Bookmarks 2019
S5E08 (Archive) - Movie Merchandising
S2E03 (Archive) - Timing Is Everything
S5E04 (Archive) - When Marketers Lie
S8E14 - Disgustingly Effective: The Marketing of Bodily Functions
We're Back January 2nd
S4E24 (Archive) - Selling Yourself: The Art of Personal Branding
S5E21 (Archive) - Persuasive Perks: The World of Loyalty Programs
S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!
S9E21 - Fix It Again, Tony: Brand Nicknames
S7E10 (Archive) - Worthless To Priceless
S5E06 (Archive) - Words Invented By Marketers
Hypertargeting
S5E18 (Archive) - Strange Bedfellows: Advertising & Porn, Part I
S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize
S3E02 (Archive) - The Psychology of Price
S1E21 (Archive) - Books, Books, Books
S9E10 - Come Fly With Me: Airports Are Now Brands
S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid
S8E24 - God Save The Commercial: When Ads Are Banned
S5E03 (Archive) - Zombie Brands
S8E05 - Monastic Merchandise: Products Made By Monks
S8E19 - Selling The Dream: Real Estate Advertising (An Encore Presentation)
S9E06 - Set Jetting: Film Locations As Tourism Marketing
S1E04 (Archive) - Great Brands That Never Advertise
S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
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