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VangoNotes for Marketing Management, 13/e, Ch 01: Defining Marketing for the 21st Century
VangoNotes for Marketing Management, 13/e, Ch 03: Gathering Information and Scanning the Environment
VangoNotes for Marketing Management, 13/e, Ch 04: Conducting Marketing Research and Forecasting Demand
VangoNotes for Marketing Management, 13/e, Ch 02: Developing Marketing Strategies and Plans
VangoNotes for Marketing Management, 13/e, Ch 12: Setting Product Strategy
VangoNotes for Marketing Management, 13/e, Ch 18: Managing Mass Communications
VangoNotes for Marketing Management, 13/e, Ch 17: Designing and Managing Integrated Marketing Communications
VangoNotes for Marketing Management, 13/e, Ch 05: Creating Customer Value, Satisfaction, and Loyalty
VangoNotes for Marketing Management, 13/e, Ch 06: Analyzing Consumer Markets
VangoNotes for Marketing Management, 13/e, Ch 08: Identifying Market Segments and Targets
VangoNotes for Marketing Management, 13/e, Ch 14: Developing Pricing Strategies and Programs
VangoNotes for Marketing Management, 13/e, Ch 13: Designing and Managing Services
VangoNotes for Marketing Management, 13/e, Ch 09: Creating Brand Equity
VangoNotes for Marketing Management, 13/e
VangoNotes for Marketing Management, 13/e, Ch 19: Managing Personal Communications
VangoNotes for Marketing Management, 13/e, Ch 20: Introducing New Market Offerings
VangoNotes for Marketing Management, 13/e, Ch 07: Analyzing Business Markets
VangoNotes for Marketing Management, 13/e, Ch 11: Dealing with Competition
VangoNotes for Marketing Management, 13/e, Ch 10: Crafting the Brand Positioning
VangoNotes for Marketing Management, 13/e, Ch 16: Managing Retailing, Wholesaling, and Logistics
VangoNotes for Marketing Management, 13/e, Ch 15: Designing and Managing Integrated Marketing Channels
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